Hero Cycles supported the rally by providing a wide range of cycles and e-cycles to eminent dignitaries to participate in the rally and promote green mobility and sustainable transport.

Glorifying our deep cultural roots and celebrating 75 years of our independence in the Azadi Ka Amrit Mahotsav (AKAM) week initiative to be held from February 21 to 27, the Union Minister of State for External Affairs and Culture, Smt. Meenakshi Lekhi, today launched the first cycle. Organized a rally. Hero Cycles, the world's largest integrated bicycle manufacturer, extended its cooperation with the ministry to make the event a success.

Commenting on the launch, Abhishek Munjal, Director, Hero Motors Company, HMC, said, “Azadi Ka Amrit Mahotsav (AKAM) week is a nationwide initiative that celebrates India's Independence anniversary and our entire cultural history in a beautifully curated manner. It is a pleasure to be a part of such a celebration and to be an active participant not only because of our association with a world-winning brand – Hero Cycles. We will continue to be a part of this journey and we are extremely happy to be a part of this AKAM Mahotsav as well.

The cycle rally was flagged off by Meenakshi Lekhi from the National Stadium, India Gate and the rally concluded at the National Gallery of Modern Arts. Hero Cycles provided some of its most popular brands such as Hero Sprint, Firefox and Hero Lectro e-cycles to enable talented dignitaries such as Ambassadors in India and eminent government officials from the Ministry of External Affairs to take bicycle rides to participate in the rally.